CEDARBURG — On June 18, Cedarburg will be part of the 11-day Tour of America’s Dairyland (ToAD) criteria race series, the longest and largest competitive road cycling series in the nation.
Wilo USA, in partnership with Mel’s Charities, is the lead sponsor for this prestigious cycling event, bringing in racers, spectators and tourists from 15 countries and 40 states.
Recently ToAD was nominated as one of the best road cycling events in the country in USA Today’s 10 Best Readers Choice Awards.
"ToAD has become one of the most popular race series internationally, earning an outstanding reputation for participant, fan and sponsor experiences. Hosting a premiere race like this demonstrates our support for healthy lifestyles and diversity in our community," said race organizer Todd Bugnacki. "On an individual level, it celebrates role models, goal setting, grit, determination and acceptance of individuals with diverse backgrounds from around the world."
Cedarburg Chamber of Commerce Executive Director Maggie Dobson said that Cedarburg is known for fun, unique events for the whole family.
"The Cedar Creek Classic adds to the list of ways to enjoy our amazing community," she said. Eight to 10 races will be held from late morning until dusk, offering opportunities for juniors as young as nine years old, novices, seasoned master racers, and male and female pros.
One of the day’s highlights will be the Piglet Pedal kids race. Children 4 to 12 years old will have the opportunity to ride the course in a high-energy activity. Participants will be treated to a T-shirt, pig nose, backpack and ice cream.
This year ToAD will host a race within a race. Juniors, 15 to 18 years old, from around the country will race in five ToAD races, starting with the Wilo Cedar Creek Classic, earning points to win the Overall General Classification. Junior race winners will earn an automatic nomination for a 2024 National Team trip.
Simultaneously, the bestplaced 15 to 16 male and female of each national selection race will be invited to attend a USA Cycling European Race Camp.
In addition to the racing activity, Ashley Hagenow, the reigning Alice in Dairyland will be at the event, just one of three stops she’ll be making during the 11 days of racing.
"The Wilo Cedar Creek Classic is one more family-oriented event that aligns with our mission of having fun while impacting lives in Ozaukee County," said Mel’s Charities Executive Director Tom "Mel" Stanton. "We’d like to thank Todd Bugnacki, Wilo USA and all the other generous sponsors for bringing this event to Cedarburg."
The sponsor list includes:
- Wilo USA — Title Sponsor
- Cedarburg Chamber — Event Promotion
- Cedarburg Tourism, Promotion & Development — Event Promotion - CG Schmidt — Women’s Pro Race
- Groth Design Group — Men’s Pro Race
- Master Printwear — Men’s Master’s Race
- Olsen’s Piggly Wiggly — Piglet Pedal Kid’s Race
- Orthopedic Hospital Of Wisconsin — Corner
- Ozaukee Bank Gift to the Future — Cowbells
- Turnhall Financial Group — VIP Lounge
More information on the race can be found atÌý
Wilo USA LLC, the Americas’ headquarters of Wilo SE, is one of the world’s leading manufacturers of pumps and pump systems for building services, water management and industry. Based in Dortmund, Germany, Wilo provides products, systems, and solutions with an in-depth understanding of the future global development trends. Wilo introduces new products and technologies to respond to these trends. water scarcity, technological advancement, and digitalization.
Since 1999, Mel’s Charities’ mission has been to provide "Great Times for Great Causes," supporting nonprofit organizations in Ozaukee County, with a strong emphasis on individuals with disabilities, memorials and community impact. The goal has always been to help others while having fun. Mel’s Charities is a registered 501(c)(3) organization.